Professional Sports

When 150ms Is Too Slow for Live Sports

A major North American sports league was losing the broadcast graphics race. Their cloud-first architecture meant on-screen stats lagged the action by a visible half-second. Fans at home saw the replay before the score updated.

23 Stadiums

8ms Latency (was 150ms)

$1.2M Annual Savings

Client

Major North American Sports League

Industry

Professional Sports

Use Case

Broadcast Graphics & In-Stadium Analytics

Products

Expanso

Timeline

First venue live in 6 weeks

ROI

$1.2M annual cloud cost savings

The Solution

We put Expanso boxes in the broadcast truck at each venue. Raw tracking data stays local. Graphics systems get updates in single-digit milliseconds. The cloud only sees aggregated stats for the website and mobile app.

Broadcast Truck Deployment

A 1U server in each broadcast truck ingests Hawk-Eye feeds, runs the graphics calculation, and pushes to ChyronHego. No internet required for live graphics. Cloud sync happens during commercial breaks.

Works With Stadium IT

Some venues have fiber. Some have 'good enough' WiFi. The system works either way - local processing means we're not dependent on the stadium's network for live operations.

One Config, 23 Venues

Same pipeline template deploys everywhere. Venue-specific tweaks for camera angles and sensor placement. Updates push from HQ without touching broadcast equipment.

The Results

The broadcast partner stopped threatening to leave. Graphics now update faster than the human eye can perceive. The $1.2M in cloud savings came from not streaming raw tracking data to AWS every game.

8ms

Graphics Latency

$1.2M

Annual Savings

Venues Deployed

6 weeks

To First Venue

Broadcast graphics latency dropped from 150ms to 8ms

Cloud egress costs cut by 68% - we stopped streaming raw data

First venue proved concept in 6 weeks, remaining 22 deployed over the season

Zero graphics outages in first full season

Same system now powers in-stadium displays and mobile app